Identity
Logo was provided by the client, so my focus was on building the visual universe around it. A strict logobook and a flexible typographic system became the foundation of the brand, allowing it to adapt seamlessly to any audience. I built a custom typeface derived from Gotham Pro as the type spine — angular, futuristic, designed to anchor the system across surfaces. The same typeface later carried into Metarchy as the wordmark base.
Surfaces
Same brand, different volume across surfaces — investor presentations stayed highly structural and subdued; social-media assets pushed the vibrant neon elements to the max.
Infographics were a major focus — dense Web3 logic packed into crystal-clear diagrams, with thin "cosmic" line work holding the futuristic aesthetic while keeping the data readable.
In 2023–2024 abstract 3D compositions — spheres, glass, metal — became the brand's universal visual language across social, landing, and investor decks. Also my personal sandbox for exploring 3D tools.n 2025 I designed the Sputnik dApp interface — sending and receiving coins via email, phone number, or Twitter handle (web2 coordinates) — plus NFT marketplace, governance, and staking flows. Worked with a UX designer on this. Delivered under the Posthuman era of the same team.
The platform was frozen before going to market — it never launched.
Infographics were a major focus — dense Web3 logic packed into crystal-clear diagrams, with thin "cosmic" line work holding the futuristic aesthetic while keeping the data readable.
In 2023–2024 abstract 3D compositions — spheres, glass, metal — became the brand's universal visual language across social, landing, and investor decks. Also my personal sandbox for exploring 3D tools.n 2025 I designed the Sputnik dApp interface — sending and receiving coins via email, phone number, or Twitter handle (web2 coordinates) — plus NFT marketplace, governance, and staking flows. Worked with a UX designer on this. Delivered under the Posthuman era of the same team.
The platform was frozen before going to market — it never launched.
Reflection
Looking back, this project became a crucial point in my growth. Driven by my new 3D skills, I created too much visual noise by overusing dark renders where simpler graphics belonged; thin logo strokes lost legibility at small scales. These mistakes taught me the golden rule of system design: scalability, contrast, and function must always take precedence over pure canvas aesthetics.
Designed at the peak of the 2022 crypto boom, in POSTHUMAN Team, my goal wasn't to avoid the popular neon trend but to elevate it. Vibrant colors, calculated accents against a deep-space aesthetic. The entire visual metaphor was built on materials: space and metal translated to technology, glass to transparency and trust, vivid neon gradients to community and social energy.
